As for “Divide & Conquer,” ANOUSH’s work here is an intensely lyrical and penetrating examination of society’s exploitation, the conflicts within oneself and the quest of spirituality in the more sublime sense. The track’s lyrics seem to be obsessed with the issue of being dominated: externally and internally. It raises the question of who is really in control in our lives and makes one ponder.

The text begins with the agenda of disparaging the leaders in politics and society, referring to “poster boy presidential nominees” and their “fancy Ivy League degrees”. This suggests that there is a growing attitude of frustration towards such leaders as they are seen to be of no better worth than other common people. The line saying “Divide & Conquer” is a slogan that describes a strategy used by those in power to control their subjects, in this case, a social stratification which promotes apathy and confusion.

The song also bears in mind some deep personal feelings, with lyrics such like “In the mirror on my knees” and “Save me from myself, my God”. These lyrics depict a degree of helplessness and clarify that the person is fighting not only external forces but her inner ones as well. She yells “Save me, help me, don’t help me” there is a feeling of being torn between seeking rescue and being careful of will rssel or individuals that proclaim deliverance.

The song has an ever-present question and that is ‘Who is really in control?’ as if calling the listeners to abuse authority, to make decisions, and to structure themselves within social frameworks almost reminds towards the end that ANOUSH’s “Divide & Conquer” is no more than a straightforward and at the same time neatly poetic attempt to cope with the phenomenon of power, vulnerability and modern life.