Sell the Apocalypse by WINCHESTER 7 & THE RUNNERS provides a really new take on how humans consider doom and uncertainty to be of great interest. The lyrics here are really colorful, showing how a world on the edge is created through ironies and wit in an introspective, playful way. Opening lines-the alignment of the planets, shaky ground of Los Angeles-sets a tone of cosmic inevitability mixed with cultural touchstones. And, of course, the imagery of New Year’s Day being a symbolic endpoint adds some poetic drama to underline a new start with possible ruin impending.

At random times in this song, WINCHESTER 7 speaks on the fragility of the future-a thing “left to borrow, fading away”. This is poetically phrased and relates well to modern life, living with a constantly temporary grip on security; a condition everyone, everywhere is used to getting accustomed to by now. Chorus: not now-just not a chance it won’t be eventually-but learn how it is to live, knowing that that could be an impending threat common to everyone across the world.

It also tends to a quirkily optimistic vision of lines such as raising champagne and embracing chaos, at one point even visualizing a comet as a pass into outer space. Of these, “Sell the Apocalypse” would seem to stick out most, speaking to commodification of fear and uncertainty-arguably sharp critique draped in clever wordplay. The lyrics balance existential musings with a rather tongue-in-cheek attitude; this song is an intellectual anthem to embrace the unknown.